Blog Post 2: Shaping Work Culture Through Social Media in Educational Work

 

At J.S. Grammar High School, social media has not only changed how staff communicate—it’s transforming why and with whom. Earlier, communication was mostly top-down. Now, even junior staff, interns, and student leaders are actively participating in school life through platforms like Instagram and TikTok (for campaigns like "Reading Week").

Cultural Shift: Social media has blurred formal/informal lines. For example, a teacher posting classroom art on Instagram gets immediate engagement from students and parents. It fosters appreciation, feedback, and motivation, creating an open, interactive culture.

Teamwork & Motivation: Even internal competitions like "Digital Teacher of the Month" or "Most Creative Virtual Class" are promoted via internal Facebook groups, boosting morale.

But boundaries matter! Sometimes, over-sharing or misinterpreting a colleague’s post has caused tension. That’s why digital communication guidelines are reinforced during teacher training workshops.

What We’ve Learned:

1. Use social media to celebrate and connect, not to compare.
2. Be intentional—don’t post just to follow trends.
3. Value digital well-being—respect time, boundaries, and privacy.

 

 Video Recommendation: "The Impact of Social Media on the Workplace" | Harvard Business Review
https://www.youtube.com/watch?v=7VvddIf4Zf4
The video explores how informal digital culture in the workplace can enhance innovation, but also requires clear leadership.
I found this video helpful in understanding how digital culture must align with organizational values.